The Challenge
John Kabobs had a loyal walk-in crowd but struggled to convert one-time visitors into repeat customers. They had no loyalty program, no customer database, and no way to reach customers between visits. Marketing consisted of a paper punch card that most customers lost.
Online ordering was limited to third-party apps, which meant the restaurant had zero visibility into who their customers were or how to bring them back.
The Solution
Blizzfull set up John Kabobs with:
- Digital loyalty program with points, rewards, and targeted offers
- Commission-free online ordering from their website and mobile app
- Customer database automatically built from every order
- Automated marketing campaigns triggered by customer behavior (first order, birthday, inactivity)
- Self-order kiosk in the restaurant to speed up counter service and enroll customers in loyalty
The Results
Within six months:
- 2x increase in repeat customers compared to the paper punch card era
- Average customer visits per month increased from 1.2 to 2.4
- 30% of walk-in customers enrolled in the digital loyalty program via kiosk
- $800/month in additional revenue from automated reactivation campaigns
- Order accuracy improved 95% by moving from phone orders to digital ordering
The loyalty program turned John Kabobs from a "sometimes" stop into a regular habit for hundreds of customers.