The Challenge

Oba Sushi was heavily dependent on third-party delivery apps for online orders. Every order through these platforms cost 25-30% in commission fees, eating into already tight margins. The restaurant had no direct online ordering capability on their own website, and no way to collect customer data for repeat marketing.

Their existing website was outdated, slow to load on mobile, and did not appear in local Google search results. Customers searching for "sushi near me" were finding competitors first.

The Solution

Blizzfull built Oba Sushi a complete digital presence from scratch:

• Custom branded website with integrated online ordering for pickup and delivery
• Commission-free ordering directly from their website, Google Business profile, and social media pages
• SEO optimization targeting local sushi searches in the Los Angeles area
• Email and text marketing campaigns to drive repeat orders from existing customers
• Loyalty program rewarding direct orders over third-party app orders

The Results

Within the first three months of launching on Blizzfull:

• 40% increase in online orders through direct channels
• $1,800/month saved in third-party commission fees
• Top 5 Google ranking for "sushi delivery Los Angeles" in their area
• 1,200+ customer emails collected for direct marketing
• 22% repeat order rate from loyalty program members

The shift from third-party dependence to direct ordering transformed Oba Sushi's profitability without changing anything about their food or operations.