The Challenge

Anantra Thai had a strong dine-in business but their online ordering was entirely through third-party apps. They were paying thousands per month in commissions and had no direct relationship with their online customers. Their website was a basic WordPress template with no ordering capability.

The restaurant also struggled with managing orders from multiple delivery platforms. Staff were juggling three different tablets, each with different menus and pricing, leading to errors and confusion during busy periods.

The Solution

Blizzfull provided Anantra Thai with a complete digital overhaul:

• Custom branded website with built-in online ordering for dine-in, takeout, and delivery
• Delivery aggregation dashboard consolidating all platforms into a single screen
• Marketing automation with email and text campaigns targeting online customers
• QR code table ordering allowing dine-in customers to order and pay from their phones
• Customer data platform tracking order history, preferences, and lifetime value

The Results

In the first six months:

• 35% increase in direct online orders replacing third-party app volume
• $1,500/month saved in commission fees
• Single dashboard replaced three delivery tablets, reducing order errors by 40%
• QR code ordering adopted by 25% of dine-in customers, freeing up server time
• Email list grew to 2,000+ contacts with a 28% open rate on marketing campaigns

Anantra Thai transformed from a dine-in restaurant that happened to be on delivery apps into a true omnichannel operation with full control of their customer relationships.